G-Star (Accessories, Activewear, Belts, Casualwear, Coats/Outerwear, Denim/Jeans, Dresses, Eco-Friendly, Eyewear, Footwear, Hats, Leather, Menswear, Pants/Bottoms, Scarves, Shirts, Skirts, Sportswear, Sweaters/Knitwear, Swimwear, Tops, T-Shirts,)
Dutch designer clothing company, founded in Amsterdam in 1989, specializing in denim and sportswear. Since our creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: (1) the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; (2) the positioning of raw, untreated denim as a wearable and desirable material; and (3) the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction. We have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.