3 Creative Ways to Fix Fashion's Waste Problem #fashion #sustainability #solutions


3 Creative Ways to Fix Fashion's Waste Problem #fashion #sustainability #solutions

What happens to the clothes we don't buy? You might think that last season's coats, trousers and turtlenecks end up being put to use, but most of it (nearly 13 million tons each year in the United States alone) ends up in landfills. Fashion has a waste problem, and Amit Kalra wants to fix it. He shares some creative ways the industry can evolve to be more conscientious about the environment -- and gain a competitive advantage at the same time.

This talk was presented at a TED Institute event given in partnership with Tommy Hilfiger. TED editors featured it among our selections on the home page. Read more about the TED Institute.

Click to View the Entire TED Talk!




A few years ago, I found myself looking for the most cost-effective way to be stylish. So naturally, I wound up at my local thrift store, a wonderland of other people's trash that was ripe to be plucked to become my treasure. Now, I wasn't just looking for your averageoff-the-secondhand-rack vintage T-shirt to wear. For me, real style lives at the intersection of design and individuality. So to make sure that I was getting the most out of the things I was finding, I bought a sewing machine so I could tailor the 90's-style garments that I was finding, to fit a more contemporary aesthetic. I've been tailoring and making my own clothes from scratch ever since, so everything in my closet is uniquely my own.



But as I was sorting through the endless racks of clothes at these thrift stores, I started to ask myself, what happens to all the clothes that I don't buy? The stuff that isn't really cool or trendy but kind of just sits there and rots away at these secondhand stores. I work in the fashion industry on the wholesale side, and I started to see some of the products that we sell end up on the racks of these thrift stores. So the question started to work its way into my work life, as well. I did some research and I pretty quickly found a very scary supply chain that led me to some pretty troubling realities.



It turned out that the clothes I was sorting though at these thrift stores represented only a small fraction of the total amount of garments that we dispose of each year. In the US, only 15 percent of the total textile and garment waste that's generated each yearends up being donated or recycled in some way, which means that the other 85 percent of textile and garment waste end up in landfills every year. Now, I want to put this into perspective, because I don't quite think that the 85 percent does the problem justice.This means that almost 13 million tons of clothing and textile waste end up in landfills every year in just the United States alone. This averages out to be roughly 200 T-shirts per person ending up in the garbage.



In Canada, we throw away enough clothing to fill the largest stadium in my home town of Toronto, one that seats 60,000 people, with a mountain of clothes three times the size of that stadium. Now, even with this, I still think that Canadians are the more polite North Americans, so don't hold it against us.



What was even more surprising was seeing that the fashion industry is the second-largest polluter in the world behind the oil and gas industry. This is an important comparison to make. I don't want to defend the oil and gas industry but I'd be lying if I said I was surprised to hear they were the number one polluter. I just assumed, fairly or not, that that's an industry that doesn't really mind sticking to the status quo. One where the technology doesn't really change and the focus is more so on driving profitability at the expense of a sustainable future. But I was really surprised to see that the fashion industry was number two. Because maintaining that status quo is the opposite of what the fashion industry stands for.



The unfortunate reality is, not only do we waste a lot of the things we do consume, but we also use a lot to produce the clothes that we buy each year. On average, a household's purchase of clothing per year requires 1,000 bathtubs of water to produce. A thousand bathtubs of water per household, per year. That's a lot of water. It seems that the industry that always has been and probably always will be on the forefront of design, creates products that are designed to be comfortable, designed to be trendy and designed to be expressive but aren't really designed to be sustainable or recyclable for that matter. But I think that can change. I think the fashion industry's aptitude for change is the exact thing that should make it patient zero for sustainable business practices. And I think to get started, all we have to do is start to design clothes to be recyclable at the end of their life.


Using Artificial Intelligence to Analyze All Fashion Customer Data #artificialintelligence #AI #fashion #customerdata #globalization #thefuture


Using Artificial Intelligence to Analyze All Fashion Customer Data #artificialintelligence #AI #fashion #customerdata #globalization #thefuture

Where is the future of fashion going? Some will rely on customer data, but how reliable is it?

The apparel market is one of the largest in existence, accounting for 2 percent of the world’s GDP, and valued at roughly $3 trillion. Every year, American households spend close to $2,000 on apparel alone, and over 211 million of these shoppers make their purchases digitally. In an industry this large, and this competitive, it’s hard to keep customers engaged and active with your lines.

Globalization of Fashion

With the increase of digitalization, retail markets are growing at an unprecedented pace. 15 of the 20 cities with the largest growing apparel sales lie outside of the Western marketplace. Newer markets are already beginning to dominate sales. Markets in Asia and South America, for example, already account for one third of global revenue in female apparel, and this number is only expected to grow.

With this trend towards globalization comes the question: “Can a global brand really live up to the needs of diverse cultures from Latin America to Eastern Europe all the way to Asia without putting its identity on the line?” (McKinsey) The differences in expectations and desires from country to country are massive. It is a big challenge for global retailers to properly segment and market to their increasingly diverse international buyers.

Be a Stylist at Scale

To become a staple in someone’s wardrobe, you have to understand them and their style—now and in the future. Consumers want the brands they purchase from to provide them with promotions and messages that are tailored to their specific look. 86% of customers say that personalization has an impact on what they buy/who they buy from and 1/3 of customers feel that there isn’t enough personalization in their current shopping experience. Converting transactional sale shoppers into repeat buyers who wear multiple items from different lines is a big challenge.

In order to achieve this, you need to be flexible and dynamic in segmenting and marketing to your wearers. Trends are constantly shifting, media consumption is ever changing, channels of engagement are different from one month to the next. Today, roughly 35 percent of consumers rely on recommendations from social networks, a metric that would have been non-existent 10 years ago. Being able to get ahead of someone’s style and understand their tastes, and what SKUs suit their look, can be the difference between someone buying “those shirts on sale that one time” and a repeat customer who bases their wardrobe on your seasonal pieces over the next three years.


The fashion marketplace is diverse, and within each individual market you have a variety of consumers with specific wants and needs. If your business can act faster, with more accuracy, and in line with customer needs, you will have a technological competitive advantage in the apparel industry.


READ ABOUT HOW WE'LL BE USING AI IN FASHION   https://insidebigdata.com/2017/12/30/using-artificial-intelligence-analyze-fashion-customer-data/


30 minutes with Sephora's head of marketing #sephora #thefuture #makeup #beauty


30 minutes with Sephora's head of marketing #sephora #thefuture #makeup #beauty

"A retailer's work is never done, especially at Sephora — we never hit pause on our innovation pipeline." Deborah Yeh

Deborah Yeh, SVP of marketing and brand at Sephora, gave Retail Dive a glimpse into three of the retailer's most dynamic marketing moves.

The floor is a checkerboard of glossy black and white tiles leading to a central red table with five bar stools per side and accompanying iPads. This is where customers come to learn more about products, how to use them for various purposes and, perhaps most importantly, to experiment.

Store associates are there to answer questions and help the customer's experience along, keeping a record of the products tested and talked about for the shopper to take with them. That way, a customer will remember which products they tried out, what worked and what didn't, without having to rely too much on their own memory.

Is this the store of the future? No, it's a Sephora Beauty TIP workshop. In fact, it's not even the newest concept from the beauty retailer. The Beauty TIP concept was introduced in 2015, with the first store opening in San Francisco, and later rolling out to more locations. Since then, Sephora has launched the first "Sephora Studio," a small-format store on Boston's Newbury Street which opened this July, and the Beauty Insider Community, a social platform for Sephora's clients to talk about everything from product recommendations to styling techniques, which launched in August.

Each concept has been laser-focused on the experiential, the engaging, the often overlooked element of fun that goes into the shopping process — and it's working. The concepts are winning over customers (or, beauty lovers, if you're Sephora), leading the beauty retailer to expand concepts and drive ever more innovation.

So what's the purpose behind these stores, what do they add to the 'Sephora experience' and where is Sephora striking next? Deborah Yeh, senior vice president of marketing and brand at Sephora, gave Retail Dive a glimpse into Sephora's strategy to drive the customer experience and form personal customer connections.

Beauty TIP Workshop

Sephora Studio: generating an "inclusive neighborhood feel"

The Beauty Insider Community: a forum for "real talk"



The Once-Polarizing Scrunchie Makes Its Way Back to Fashion?! #fashion #scrunchie #2018 #newyear


The Once-Polarizing Scrunchie Makes Its Way Back to Fashion?! #fashion #scrunchie #2018 #newyear

Do you love scrunchies?? They may be back!

In a workaround to avoid the accessory’s negative retro connotations, Comfort Objects founder Line Sander Johansen has renamed the scrunchie. She prefers the term “hair cloud.”

Sander Johansen said of the newfangled term: “The Hair Cloud as I named it, instead of the mixed feelings I had about the scrunchie concept, is based on the idea of them looking like silk clouds around the hair, when tied a bit effortless in a bundle.”

What comes around goes around, even for the objects that adorn the tops of our heads. With that, fashion followers have extended a warm “welcome back” to one of the Eighties’ most polarizing accessories: The Scrunchie.

For the last decade, scrunchies have led a dual life: Decried as a faux pas by the fashion mainstream while also playing the role of hipster tiara for American Apparel employees and Silver Lake, Los Angeles’ larger population.

Recently, however, scrunchies have begun attracting wider appreciation — perhaps a runoff effect of the Eighties’ renaissance trend. By some indications, scrunchies are on the cusp of a full revival — popping up at each echelon of the pricing spectrum.

Urban Outfitters has display racks dedicated to the scrunchie — offered in materials spanning from velvet to satin. The hair ties are a cute marketing gimmick for the Instagram-famous label Maison Cléo; the brand — based in Lille, France and known for its diaphanous, trendy blouses — sends shoppers a free scrunchie with each order.

To accompany its resort 2018 collection, Balenciaga cinched models’ hair with scrunchies — or chouchou, as they are known in French — theirs made of lambskin and priced at nearly $200.

Rare Market — the buzzy Gangnam, Seoul boutique owned by Dami Kwon, sister of G Dragon and Jessica Jung, the former lead singer of Girls’ Generation — used scrunchies as a glam-rock styling foil in the latest look book for its rising in-house brand, We11Done.

The scrunchie trend ironically rolled back into fashion circa 2010, when Dov Charney blanketed American Apparel’s cash wrap shelves with the fluffy hair tie, a maneuver to recycle and profit from fabric scraps.

In 2013, social media consultant Kata Hicks and fashion editor Ruthie Friedlander launched the satirical account @ScrunchiesOfInstagram — posting archival images from the scrunchie’s heyday, with the self-professed intention to champion “the return of the scrunchie, one scrunchie at a time.”



'This Is A Business Now': YouTube Stars Influence Generation Z's Fashion Tastes #generationz #influencers #youtube #newfashion #lafashionindustry


'This Is A Business Now': YouTube Stars Influence Generation Z's Fashion Tastes #generationz #influencers #youtube #newfashion #lafashionindustry

This is the future of fashion. This Gen Z individual has found a way to get paid for trying on clothes, telling people to buy it, and then makes the retailers pay her for endorsing the product. We all want what we don't have and now we can get it through haul videos. How does this affect fashion's future? 

Gen Z is the generation that follows millennials. The oldest members are now going into college, they have tons of buying power, and marketers are trying to figure how to sell to them. Youth Radio's Rhea Park reports on how fashion trends reach Gen Z.

I used to be addicted to an Internet phenomenon called haul videos. It sounds kind of weird. But I'll watch someone sitting in their room, trying on clothes and talking about how they fit.

Erica Louie, a YouTuber who goes by Miss Louie, explains how she makes the videos:

"So I'll literally turn on both cameras, stand in front of the white backdrop, and then model clothes, and then change out, and then just do it over and over again for hours."

A corner of her Santa Clara, Calif., living room has been converted into a film set. She has a white floor-to-ceiling backdrop and a rack full of clothes with tags still on them.

Louie's been working on these videos for six years. She has a quarter-million followers.

"Whether it's young women entering college, trying to get internships, or women trying to enter their first job from college, or people who are already working right now," Louie says, "I was like, 'Oh my God, I found my group. I found my niche.' "

Earlier this year, Louie left her corporate job at Dell to grow her YouTube channel, and her decision is paying off. Now she says she's earning a six-figure income, but it's not easy money. Louie puts in 50 to 60 hours a week on her videos.

So how does she make money?

Well, let's say you like the jacket she's wearing in a video. You can click on a link in the video description, which directs you to the retailer's site.

For every jacket that's sold, Louie gets a percentage from the cart total. And that link is accessible even years after the video is posted — so Louie could be making money from a link she posted five years ago.

Ilse Metchek, head of the California Fashion Association, calls people like Louie "influencers." She believes they are changing how the fashion industry works.

"Influencers are the new Vogue," Metchek says. "They get front row seats at the fashion shows. They get merchandise sent to them daily. 'Here, free! Please wear this.' This is a business now."

Louie's business model is surprisingly personalized. She buys what she likes for her wardrobe — with her own money — and then approaches brands, instead of the other way around. So she's not tied to any one label.

That freedom and customization is refreshing to Gen Zers like me. Plus, we are more interested in connecting with real people than with companies.

My friend Trinity Balla's favorite haul videos are from YouTubers Sophia and Cinzia. She asked me to watch their haul from a shopping trip in London.

Part of the appeal of Sofia and Chinza is that we see ourselves in them. "They're close to my age. They're maybe three years older than me," Balla says. "And they don't have a bunch of money, like, they both have jobs. They're working."

Sofia and Cinzia feel genuine. They are buying things they like for themselves. It's a level of customization and a feeling of authenticity that speaks to us.

Metchek says it's going to be hard for retailers to keep up, since we're so individualized in our tastes.

"You will not all have the same hairdo, and you will not all be wearing torn jeans, and you will not all be wearing the same footwear. And you may not even use the same cosmetics," she says.

Maybe Metchek has a point. I know this sounds nuts, but over the course of reporting this story, I even found myself getting bored with YouTube haul videos.

What's next? I don't know. Maybe I'll even go to the mall.


If We Can't Make the Fashion Industry More Sustainable, We May End Up Eating Our Clothes #sustainability #microplastics #noplastics #newera


If We Can't Make the Fashion Industry More Sustainable, We May End Up Eating Our Clothes #sustainability #microplastics #noplastics #newera

Literally... Microfiber from plastic go into the ocean and into our mouths. 

No one wants to eat a meal laced with plastic, but if something doesn't change in our current textile economy, that could soon be a reality. Plastic microfibers, which are like tiny pieces of plastic lint that come off synthetic clothing in the washing machine, are now entering the oceans at a rate of about half a million tons every year — that's equivalent to more than 50 billion plastic bottles. Once in the water, these microfibers are ingested by aquatic wildlife and travel up the food chain where they end up being consumed by humans.

"This report is an important step in signaling the type of systemic innovation and collaboration required to unlock a future that protects... the planet while also powering sustainable business growth," says Nike vice president of sustainable business and innovation Cyrus Wadia in the report's introduction.

According to the report, Wadia is right to note the connection between business growth and planet care. While the detriment to the earth is staggering in and of itself, the fact that over "$500 billion of value is lost every year due to clothing underutilization and the lack of recycling" should be enough to make other businesses take note of the report's findings.

Besides overviewing the microfiber issue, the report also touches on a range of other matters that need to be addressed if the fashion industry is to avoid "catastrophic outcomes." Among these issues are the reduction of carbon emissions in the textile sector, which currently equals that of all international flights and shipping combined. At its current rate, fashion is projected to be using 26 percent of the planet's carbon budget by 2050.

Another problem is related to clothing's growing disposability. The report notes that the steady increase in global fashion production is linked to a decreased use of individual pieces, with some garments being thrown out after only seven to 10 wears. Considering that less than one percent of clothing is recycled, that's a huge problem — and has led to a scenario in which "one garbage truck full of textiles is landfilled or burnt every second." If this trajectory continues, the weight of our discarded clothing would be more than ten times that of the world's current population by 2050.

It looks pretty bleak if the textile industry continues with business as usual, but the report doesn't end in pessimism. Instead, it offers a vision of change that could lead to systemic shifts that go beyond the individualized good deeds of a few ethical brands here or there.

The solution offered by the report can be broken down into four steps. First, it involves phasing out hazardous substances, and reducing microfiber release through new technologies and better production processes. Second, the report suggests transforming how clothing is designed, sold and used so that disposability is reduced. This might involve placing a bigger emphasis on clothing rental programs or designing and better marketing more durable garments. 

The third part of the solution involves recycling: encouraging brands to design garments that are easy to recycle, setting up large-scale clothing collection and pursuing technological advancements that will make recycling more possible. Lastly, the report suggests that any non-recycled material that enters the fashion cycle should come from renewable sources (like algae or bamboo) rather than nonrenewable ones (like fossil fuels). 

Reforming the fashion industry so thoroughly will be a difficult task, but the report makes clear that it's the only option for human and environmental flourishing — and maybe even survival.

"It is obvious that the current fashion system is failing both the environment and us," writes member of Denmark's Parliament Ida Auken in the introduction to the report. "This report sets out a compelling vision of an industry that is not only creative and innovative, but also circular... Whilst this may not be straightforward, the way is now clear."



She Designed Her First Saree At 19—Now Runs A Contemporary Indian Fashion Label At 27 #indiafashion #entrepreneur #moralaree #indiafashion #INORI #


She Designed Her First Saree At 19—Now Runs A Contemporary Indian Fashion Label At 27 #indiafashion #entrepreneur #moralaree #indiafashion #INORI #

Mora Laree is home-based design studio by 27-year-old Jeevitha Manimoly. She designs the prints and works on the concept of each piece with a different pattern in mind for each.

The name “Mora Laree” comes from syllables that make up the names of her family members, as a integral representation of their support for her.

She devised her first saree at age 19; it was a red chiffon saree, with handsewn pearls and gold borders. However, there was less focus on this aspect of her life as she made her way into college and then to a job at a interior design firm in KL.

The inception of Mora Laree was quite unexpected, even for her.

She quit her job due to personal reasons and her passion for design found an outlet to take form.

Even so, she understood that designing sarees and starting a brand were two very different things; thus she took the time to learn the fundamentals that came with her new venture.

Besides her immediate family, her aunt Chandra Kottayan has played an essential role to the brand ever since the early beginnings, as she passed down almost 50 years of knowledge and experience of a seamstress to her niece.

She officially launched her first collection, INORI in October 2016, at the the Malaysia India Fashion Festival.

“INORI, an ethical collection tying together both ‘IN’dian silhoutte with ‘ORI’gami inspired patterns was handdrawn and handprinted using eco-friendly water-based inks on cotton fabrics.”

She takes pride in being “just an inch offbeat” from the straight road.

Mora Laree designs their own textile patterns which can be customised to suit the tastes of customers.

Aside from customisation, they do their part to ensure their fashion line remains ethical. Most of their printing is done locally and in limited quantities to reduce wastage.

“We try to be hands-on with every production stage to make sure we know what we are making and who is involved and where we source from.”



Fashion retailer Forever 21 reports payment card security breach #forever21 #thenewmart #watchout #securitybreach


Fashion retailer Forever 21 reports payment card security breach #forever21 #thenewmart #watchout #securitybreach

Uh Oh! 

(Reuters) - Fashion retailer Forever 21 said on Tuesday there had been unauthorized access to data from payment cards used at certain of its stores.

The company said the results were part of an investigation it started after it received a third-party report suggesting the unauthorized access.

The Los Angeles, California based company said the probe was focused on transactions made at its stores between March and October this year, and that since the investigation was ongoing, it could not give complete findings.

Forever 21 said only certain point of sale devices in certain stores were affected when the encryption on those devices was not operating.

The company, which operates more than 815 stores in 57 countries, did not say which of its stores were affected.


Fashion Group International SS18 Trend Presentation #fashiongroupinternational #trendpresentation #wendybendoni #woodbury


Fashion Group International SS18 Trend Presentation #fashiongroupinternational #trendpresentation #wendybendoni #woodbury

Join us Monday, November 13, as we examine the Science of Trend Forecasting at La Trade Tech College with Wendy Bendoni from Woodbury University !

WHEN: Mon, November 13, 2017 6:00 PM – 8:30 PM PST

WHERE: Los Angeles Trade Technical College 400 West Washington Boulevard Rm TE-101 Los Angeles, CA 90015



Three mobile shops for on-the-move fashion #losangeles #lafashion #dtla #thenewmart #on-the-movefashion #fashionbus


Three mobile shops for on-the-move fashion #losangeles #lafashion #dtla #thenewmart #on-the-movefashion #fashionbus

Have you ever wanted to have your own fashion store right in LA ... from your car ?? You can ! Here are three amazing fashionistas who have made that dream a reality. 

Blossom Vintage

Jamie Lee initially intended to become a teacher, but after a trip to Korea—during which she was awestruck by the country’s incredible stock of Japanese vintage clothes—she discovered a new passion and began forging a different path. With her 1970 Airstream Safari, the vintage curator travels to the Rose Bowl Flea Market and the Melrose Trading Post with a selection of clothing and accessories that spans the 20th century, with a focus on fashions from the Edwardian period through the 1940s (think pin tucks, pleats and beadwork). Blossom’s beautifully decorated interior boasts artfully worn antique furniture, dried-flower gardens and potted plants, but fashion insiders flock to the trailer for vintage threads with a modern feel and natural fabrics like straw bags, linen blouses and Indian-print wrap skirts.

Free Hand Boutique

When lifelong friends Erin Johnson Merrick and Rhiannon Sandoval set out to share their love of fashion in the form of a retail experience, it was by way of pop- ups. Just a couple of years later, in early 2016, the two invested in and overhauled a truck with the goal of hitting the road to bring affordable trend-driven pieces to women all over Southern California. Based in Santa Clarita, their pastel floral mobile boutique regularly hits foodie festivals like Downtown L.A.’s Smorgasburg and flea markets across the region, but it’s also available for private events. Shoppers can expect to find plenty of breezy boho staples like floral rompers, off-the- shoulder tops, lacy bralettes and Western- inspired faux leather bags.

Beautiful Things LA

Susan Forrest-Reynolds and Lucia Reynolds, the mother-daughter duo behind this extensively revamped 1992 Blue Bird school bus, don’t boast a retail background. No matter—the stock of modern, often locally made wares (Donni Charm neckerchiefs, Sophie Monet handcrafted wood jewelry, Monserat De Lucca leather bags and Maison Louis Marie fragrances, to name a few) is all the proof you need to trust the pair's taste. BTLA typically pops up all over Los Angeles, from Pasadena to the Pacific Palisades, from Thursday through Sunday. Expect to find the bus stopped in front of farmers’ markets and flea markets as well as foot-traffic-heavy spots like Sunset Junction or Main Street in Santa Monica—in short, wherever the stylish set is.


Beyond the Label Sustainable Fashion Show & Tell #paneldiscussion #sustainablefashion #environment


Beyond the Label Sustainable Fashion Show & Tell #paneldiscussion #sustainablefashion #environment

Are you going ?! Get tickets now to the panel discussion and fashion show and listen to live music

WHAT: Join Bey he Label for this networking and panel discussion event in Santa Monica, exploring topics like “What’s that made of?”. Learn about toxic chemicals and non-biodegradable fibers as well as solution based innovative fabrics and production processes that actually give back to the environment.

WHEN: November 2nd 2017, 7:00pm to 10:00pm Booking Required

WHERE: The Grand Pavilion at St. Monica Catholic Community, 725 Califoia Ave, Santa Monica, 90403

This is not a promotion but an opportunity invite !



A Glimpse Of Fashion’s Future: Laboratory Leather & Recycled Clothes #sustainablefashion #thenewfashion #recycle


A Glimpse Of Fashion’s Future: Laboratory Leather & Recycled Clothes #sustainablefashion #thenewfashion #recycle

If y'all haven't noticed yet, I am a supporter of sustainable fashion in our industry. I also would like to see the industry contribute less to pollution and more toward a cleaner world. 

The environmental impact of the transportation industry is well documented and something that almost everyone is familiar with. We know the negative consequences of burning fossil fuels for air travel and other vehicles. Awareness is also being raised about the drastic effects of the meat industry, and the alarming problems resulting from our unstoppable use of plastic are now also coming to light. Yet there is one industry that touches all of our lives that hasn’t experienced the same level of scrutiny as how we travel or how we eat — the fashion industry.

It seems simple to state, but we all wear clothes every day. There is a huge environmental impact during both the production of clothing, and in the materials that are used. The polyester production for textiles in 2015 alone produced 706 billion kg of greenhouse gases, which is the same as the amount produced by 185 coal-fired power plants. Cotton production is also resource-intensive. It takes 2,700 liters of water to produce a single cotton shirt. There are a growing number of people who are tuned in to these factors, and sustainable fashion is finally starting to enter the mainstream. At this year’s Paris Fashion Week, a number of innovations were unveiled that show the future potential of environmentally conscious and sustainable fashion.

Duma’s company teamed up with fashion pioneer Stella McCartney and Google’s Arts & Culture Lab to present an event at Fashion Week. On display were some of the revolutionary new ideas from six companies that could change the face of fashion. One of the most exciting products came from VitroLabs, a 3-D tissue engineering startup. VitroLabs uses stem-cell technology and tissue engineering to produce ethical leather. Being able to produce leather without the need for animals would not only have a huge environmental impact, but also remove the need for animals, eliminating the ethical concerns associated with the production.

Also exhibiting was Worn Again, which has pioneered a way to reuse non-renewable textiles and clothing to make new clothes. This greatly reduces the environmental impact by saving on the resources needed to produce clothing.



Marcus Lemonis launches Sangria, a high-end sandal line #thenewmart #marcuslemonisshowroom #sangria #sandals


Marcus Lemonis launches Sangria, a high-end sandal line #thenewmart #marcuslemonisshowroom #sangria #sandals

Lemonis launches an affordable but high-end style sandal that comes in lots of fun and vibrant colors!

The line will be sold online at SangriaSandals.com, and wholesale orders will be taken at Marcus Lemonis Showrooms in Los Angeles and New York beginning this winter. https://www.sangriasandals.com

Marcus Lemonis, billionaire entrepreneur and star of the CNBC reality show, “The Profit,” is launching a new high-end sandal line, Sangria.

Lemonis, through his Los Angeles-based Marcus Lemonis Fashion Group, said the sandal line is “inspired by the vibrant hues and good times, reminiscent of enjoying a cool carafe of fruity wine.”

The company said the collection aims to feature high-end style without the high prices. The line will include 33 styles ranging from classic styles to colorblocking, as well as bright prints and metallic colors. The sandals are hand-crafted with genuine leather in Brazil, with prices retailing from $47 to $55 a pair.

“We saw an opening in the market for an attainable fashion sandal that puts both comfort, quality, and trend at the forefront of design,” Lemonis said in a statement.

“With Sangria, our goal was to create a sexy and fashionable sandal that’s simply fun and easy to wear in myriad contexts, and I really think we’ve done it! The design couldn’t be more streamlined, and we’ve achieved a truly affordable price point from $47 - $55 with top-quality craftsmanship and the very best materials,” said Stephanie Menkin, president of Marcus Lemonis Fashion Group.


Lemonis who on “The Profit” assists struggling small businesses around the country, also is chairman and CEO of Marcus Lemonis LLC and has many investments in the retail industry. Last week Lemonis’ Camping World (NYSE: CWH), based in Lincolnshire, Illinois, acquired Uncle Dan’s Outfitters, a Chicago-based supplier of outdoor gear, clothing and camping equipment. 


Amazon to soon launch its own brand of sports apparel #thenewmart #wholesale #no #lafashion


Amazon to soon launch its own brand of sports apparel #thenewmart #wholesale #no #lafashion

NO! :( 

In what has come as a shocker to the top names in the sportswear industry, Amazon appears to be set to launch its own brands of sports apparel and has already tied up with a Taiwanese manufacturer to make the products for them, reports Bloomberg.

It is pertinent to note that the sportswear segment is already cruising through a crisis of sorts with sales falling and cut-throat competition eating into the profitability of these companies. The Taiwanese firm, Makalot Industrial Company, is already supplying to popular brands in the segment like Gap, Uniqlo and Kohl’s Corp and so on and they have just made a beginning with Amazon.

The order quantities are still low and may scale up in due course. Another Taiwanese company, Elcat Textile Co., is also involved in the same way with making clothes for Amazon meant for sportspersons.

Amazon’s policy on this has been fairly clear. When customers come into their virtual store looking for particular products and don’t find them, they move on. To avoid losing such customers, Amazon pushes up its own brands and the customers complete their buys and check out. Many of them may not know what they are buying are Amazon’s own products or brands. It is also feasible some brands are not keen on sharing all their premium products on Amazon and here again, Amazon sees that gap and wants to jump in.

Whatever the compulsion, the new move by Amazon has definitely impacted the prices of the stocks of the sports gear companies starting with Nike. Though Nike’s shares did not see a steep fall, others, like Under Armor and Lululemon Athletica Inc were not so lucky. All three companies listed here are facing bleak prospects in terms of their sales forecasts for the quarters ahead and this piece of news on Amazon jumping into the fray will only make matters worse for them.

There are other moves made by Amazon to strengthen its portfolio in this segment. It has been hiring experts in private-label athletic apparel.

An interesting facet of this story is that, like virtually every other product line, apparels are also witnessing a steep climb in terms of the sales clocked online as opposed to the volumes sold offline through the physical brick and mortar outlets or stores. It has almost doubled in a matter of five years, from 12% in 2011 to 19% in 2016. The manufacturers like Elcat are also watching these developments and latching on to where the gravy train is headed. 


Klan Hooded Tunic ?! #lafashion #fashionnova #klanhoodedtunic #dtla


Klan Hooded Tunic ?! #lafashion #fashionnova #klanhoodedtunic #dtla

What does everyone think about Fashion Nova's Klan Hooded Tunic as the name of their product ?

It caused a lot of controversy over the past couple days. Will it change your mind before buying their products? ... Most of their buyers are targeted toward the larger-sized population that has curves...so it doesn't really make sense to say that they were being racially insensitive toward their biggest market of buyers...? 

Fashion Nova is a fashion brand that used the network of social media influencers to become a serious household name. You can scroll through your Instagram daily and see your favorite celebrities showing off their “new” Fashion Nova jeans. Who can forget Cardi B.’s popular videos talking about how she keeps her cash by shopping at the budget-friendly online store.

Over the weekend, Fashion Nova took to their Instagram to show off their latest addition to their collection. While the new looks are usually met with loads of likes and rave reviews, their “Klan Hoodied Tunic" raised lots of brows.

The Sunday post on Instagram had many consumers righteously alarmed by the chosen name of the conveniently white/beige hoodie. Modeled by a lighter skinned model, the “Klan Hooded Tunic” received many comments screaming foul play at the hoodie, which seems to reference the white supremacist group the Ku Klux Klan (KKK), who are known for spreading hatred among African-American individuals while wearing white hoods.

More alarming, with the large amount of complaints, the post remained up and unedited until 11:30 a.m. EST Monday. 

“I keep checking to see if they pulled it and I can not believe it's still up!” expressed an upset Instagram commenter.

Apparently the brand cares nothing about the feelings of those who purchase from their large fashion brand. There were even accusations from a commenter who said their comments were deleted. If this is so, isn’t that forwarding the agenda to removing the First Amendment, which allows “free speech”? Things that make you say, hmmm…



Erica Tanov moves into the Row DTLA; Travis Scott teams up with Ksubi for capsule collection


Erica Tanov moves into the Row DTLA; Travis Scott teams up with Ksubi for capsule collection

The new store is at 1318 E. 7th St., Unit 120, in Los Angeles and will be open on Sundays during October before moving to a daily schedule starting in November.

Northern Californian designer Erica Tanov shifted her sights south last month and opened a boutique at retail and entertaining complex the Row DTLA in Los Angeles. The 650-square-foot space is the latest in Tanov’s retail portfolio — her other standalone boutiques are in Berkeley and Marin, Calif. Tanov sells her eponymous fashion, accessories and home pieces, and she also champions the work of other designers such as lingerie brands Vivien Ramsay and Araks, footwear from Officine Creative and fashion from Elsa Esturgie.

For fall 2017, Tanov perpetuates her signature look of delicate, artisanal layers. Colors such as pallid rose and chartreuse are inflected with gold, and prints are inspired by nature. Expect to pay about $400 for a crepe de chine blouse or $1,100 for a metallic tapestry coat with bell sleeves.

Los Angeles boutique the Local 132 by General Pants Co. debuted a limited-edition Travis Scott X Ksubi capsule collection on Thursday. Australian fashion label Ksubi teamed up with musician Scott, who’s dating Kylie Jenner, to launch the 10-piece line. Those predicting rapper-stylized bling and bomber jackets won’t be disappointed. There are pieces with flaming skulls and dollar signs; distressed denim jeans and jackets with shredded collars; and faded-looking cross symbols on the “Higher Than Heaven” black bomber jackets. Scott has been posting photos of himself wearing the products to his millions of social media followers, bolstering the hype.

Prices of pieces in the collection go from $120 for a T-shirt to $450 for bomber jackets. For those who might get to the L.A. boutique after the collection sells out, you’re in luck. 



Buyers Navigate Sprawling LA Market #thenewmar #dtla #fashiondistrict


Buyers Navigate Sprawling LA Market #thenewmar #dtla #fashiondistrict

The recent Los Angeles Fashion Market was a sprawling affair with permanent showrooms and temporary exhibitors showing at trade shows showcasing everything from Immediate goods to Spring merchandise to a group of buyers that were predominantly local.

The New Mart Feels the Energy

Showrooms were buzzing at The New Mart. Buyers were placing solid orders and generally were positive.

“We’ve had the best market since our showroom was here,” said Suzie Hart, co-owner of the 12-year-old Niche Showroom.

Hart said boutiques remain positive despite the challenges of many bricks-and-mortar stores. “The boutiques are more customer-driven, which is reflected in their business,” she said.

She also credits the positive vibe she and her colleagues created for the recent fashion market. The showroom opened a day early on Sunday and offered brunch bites and frozen rosé wine—or frosés. On Monday, there were boozy frozen desserts such as vodka-smashed sorbets, and on Tuesday the showroom served tacos and frozen margaritas. “We made it entertaining,” Hart said with a laugh. “Positive energy brings positive sales.”

For The Landa Showroom, it was all about great prints and colors, which kept retailers coming in. Front and center stood the Aratta line, made with vibrant embroidered prints, mixed prints and bright colors. “Buyers have been attracted by prints and graphics,” said showroom owner Shana Landa Regenhardt.

They have also been attracted to kimonos, whimsical items and novelty denim with different washes and striped side seams such as the Dear John line, which wholesales for $34 to $39.

Designers and Agents

“The show grew, and we needed a new layout,” Kramer said.

This season, there were 38 new designer collections at the show, including lines from Europe and Japan.

“Monday was really busy and even now buyers are all over the place,” Kramer said on the last day of the show. “It’s been uplifting.”



Church denies First Communion to fashion-loving girl because she wanted to wear a suit #freefashion #beyourself #dtla


Church denies First Communion to fashion-loving girl because she wanted to wear a suit #freefashion #beyourself #dtla

This makes me furious!! EVERYONE should be able to wear what they want for any occasion they want! If this young girl wants to wear a suit to first communion then let her. Clothes and Fashion is about expressing yourself and this should be appreciated. 

Cady Mansell has always had a strong sense of fashion. At 9 years old, she likes trying on makeup and painting her nails. She likes shopping trips to Chicago with her fashion-conscious mother. And since she asked for her first bow tie during one of those trips to the mall when she was just 4 years old, Cady has had a thing for snazzy suits.

“It made me sad and mad,” Cady said. “We should all be equal and wear what we would like.”

The Rev. Sammie Maletta, the priest at St. John the Evangelist, told the Mansells that a deacon at the church could administer Cady’s First Communion privately, but that she couldn’t attend the ceremony with the rest of her classmates unless she wore a dress or skirt. Cady was upset by that; she wanted to sit with her friends. Maletta declined to comment on this story, according to a school official.

Chris said that all this has nothing to do with Cady’s gender identity or sexuality — her 9-year-old girl definitely identifies as a girl. Cady does have short hair right now, for excellent reason. She has twice grown her hair long and then cut it to donate to Locks of Love, which makes wigs for patients who lose their hair to disease. Her father has shaved his head several years in a row as a fundraiser for the St. Baldrick’s Foundation, which raises money for childhood cancer research.



Stella McCartney Discusses How Sustainable Fashion Can Be Sexy—And “How Technology Can Save Us” #sustainablefashion #furfree


Stella McCartney Discusses How Sustainable Fashion Can Be Sexy—And “How Technology Can Save Us” #sustainablefashion #furfree

Sustainable fashion is the future!

Stella McCartney made ethical fashion a pillar of her label way before sustainability was a hashtag or buzzword. She’s candid about the immense harm fashion inflicts on the environment—it’s the second dirtiest industry on the planet after oil—and has paved the way for other eco-minded designers to follow her lead. 

Her Adidas by Stella McCartney collections have brought eco-fashion to the athletic market, too; last season, she developed jackets and sneakers made from 100 percent recycled polyester, a first for both brands.

For the next generation, ethical fashion is already a “no-brainer.”

Great design is just as important as eco-friendly fabrics and processes.