Sustainable fashion is the future!
Stella McCartney made ethical fashion a pillar of her label way before sustainability was a hashtag or buzzword. She’s candid about the immense harm fashion inflicts on the environment—it’s the second dirtiest industry on the planet after oil—and has paved the way for other eco-minded designers to follow her lead.
Her Adidas by Stella McCartney collections have brought eco-fashion to the athletic market, too; last season, she developed jackets and sneakers made from 100 percent recycled polyester, a first for both brands.
For the next generation, ethical fashion is already a “no-brainer.”
Great design is just as important as eco-friendly fabrics and processes.