How to Save the Mall -> Apparel, Food, Health, Fitness and Entertainment!
LOS ANGELES, United States — Do consumers still need shopping malls? One in four US malls won’t exist in five years, according to a June report by Credit Suisse. This year alone, American shopping malls will lose an estimated 8,640 stores to closures. That’s, in part, thanks to digital sales of apparel, which are growing fast and estimated to reach 35 percent of total apparel sales by 2030, up from 17 percent this year.
The new Westfield Century City, re-imagined in partnership with Los Angeles-based (and television famous) interior designer Kelly Wearstler, features outdoor dining spaces, acres of gardens, even a canopy of olive and palm trees. And yes, stores. Over 200 of them, including a three-storey Nordstrom, a Zara and a Bonobos.
Food, too: Lots of it. Along with Eataly, the first location of the high-end Italian food hall to open on the West Coast of the United States, there is an expansive location of the popular local grocery store Gelson’s and plenty of fast-casual and fine-dining restaurants, including Din Tai Fung (the first Taiwanese spot to receive a Michelin Star).
Fitness buffs can join the upscale Equinox gym, or take a class Gloveworx boxing studio. The company has even hired a “creative head of global entertainment” — well-regarded Broadway producer Scott Sanders — to run its live programming across its centres. Out of dozens of retailers, 50 of them have never before done business with Westfield.
But even with all the bells and whistles — Uber waiting lounge included — Westfield Century City is still, of course, a mall.