Mora Laree is home-based design studio by 27-year-old Jeevitha Manimoly. She designs the prints and works on the concept of each piece with a different pattern in mind for each.
The name “Mora Laree” comes from syllables that make up the names of her family members, as a integral representation of their support for her.
She devised her first saree at age 19; it was a red chiffon saree, with handsewn pearls and gold borders. However, there was less focus on this aspect of her life as she made her way into college and then to a job at a interior design firm in KL.
The inception of Mora Laree was quite unexpected, even for her.
She quit her job due to personal reasons and her passion for design found an outlet to take form.
Even so, she understood that designing sarees and starting a brand were two very different things; thus she took the time to learn the fundamentals that came with her new venture.
Besides her immediate family, her aunt Chandra Kottayan has played an essential role to the brand ever since the early beginnings, as she passed down almost 50 years of knowledge and experience of a seamstress to her niece.
She officially launched her first collection, INORI in October 2016, at the the Malaysia India Fashion Festival.
“INORI, an ethical collection tying together both ‘IN’dian silhoutte with ‘ORI’gami inspired patterns was handdrawn and handprinted using eco-friendly water-based inks on cotton fabrics.”
She takes pride in being “just an inch offbeat” from the straight road.
Mora Laree designs their own textile patterns which can be customised to suit the tastes of customers.
Aside from customisation, they do their part to ensure their fashion line remains ethical. Most of their printing is done locally and in limited quantities to reduce wastage.
“We try to be hands-on with every production stage to make sure we know what we are making and who is involved and where we source from.”