In collaboration with The New Mart, AMULET Analytics developed technology to assess the strength of brands under The New Mart umbrella – over 100 showrooms and hundreds of clothing lines. The technology, called the “Social Media Data Pipeline,” uses data science methodologies including machine learning to use social media as a data source for ranking the lines in terms of strength and reach. The data pipeline uses a special fashion database maintained by AMULET Analytics and collects vast amounts of unstructured social media data that is fed into an analytical process. The process ranks the clothing lines and yields a weekly “top 10 ranking.” Top performers are those who consistently receive mentions in various social channels. Further, both sentiment and credibility analysis is performed on the social data to contribute to the ranking.

Here's the TOP 10 list for May 1, 2017

1    Old Gringo    @oldgringoinc
2    Mavi Jeans    @mavijeans
3    Sanctuary    @Sanctuary1997
4    UGG Australia    @UGGaustralia
5    Silver Jeans Co.     @silverjeansco
6    Wilow & Clay    @willowclay
7    James Jeans    @JamesJeans
8    Forever Unique    @_ForeverUnique
9    French Connection    @FCUK
10    boohoo    @boohoo