ruce Weber’s black-and-white image of a suntanned, nude couple on a swing — who over the age of 40 could forget it? — broke a new world auction record for the photographer at Phillips in London on Thursday.

The image, “Ric and Natalie, Villa Tejas, Montecito, California, 1988,” was used for the 1989 Obsession ad, and was a part of Ultimate Campaign, a collection of nine fashion advertising photographs that went under the hammer. The nine images were part of a larger sale of photographs at the auction house’s Berkeley Square space.