Many innovators end up in the business of commerce or technology because they are trying to solve a problem — usually their own. This is often a good or service they find they need, and that the market doesn’t offer, which sets off a light bulb and begins the cycle of innovation.

Gerry Kelly didn’t have a problem so much as he had an interesting pair of pants. The pants in question were patchwork jeans, and purchased in a San Francisco vintage shop while Irish-national Kelly was on a world tour — a tour which included a final stop at Burning Man. Kelly needed appropriate attire, and he felt the patchwork pants would get the job done.