Rebecca Minkoff's store in NYC goes high-tech with mirrors that adjust lighting, find other colors or sizes of a product, and contact sales associates

Rebecca Minkoff's store in NYC goes high-tech with mirrors that adjust lighting, find other colors or sizes of a product, and contact sales associates

Fashion week "used to be open to a very small closed circle of editors and buyers and we've seen a huge dramatic shift. We decided to open up our show to the consumer," Rebecca Minkoff, the creative director for her own line told CNBCs "On the Money." 

Now, instead of waiting 6 or more months for a designer's clothes to hit the market, Minkoff implements the See Now, Buy Now experience where consumers are able to purchase her accessories and clothing lines as soon as they are revealed!

Social Media, especially Instagram, is allowing this rising shopping experience to sky rocket and even boosts their sales; it lets costumers see the designs they desire first-hand.    

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