Entreprenuer and television personality Marcus Lemonis is expanding his fashion footprint with the opening of the ML West Showroom, a 4,000-square-foot multibrand showroom in downtown Los Angeles’ The New Mart building.

Launched last summer, Marcus Lemonis Fashion Group has offices in New York and plans to open an ML East showroom there in the coming months. So far, several episodes of the reality shows have been shot in the new L.A. space.

Stephanie Menkin, president of ML Fashion Group, said, “The sky is the limit. This is the first time Marcus has ever done anything like this, and being in the New Mart is so key for us because there is traffic. This is just a snippet. We have so many new brands in development in different categories. Nothing in the showroom competes.”