Capes, gowns and 'Filthy Feminist' T-shirts among the highlights of Los Angeles' assorted fashion weeks #LAFashion #TheNewMart

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Capes, gowns and 'Filthy Feminist' T-shirts among the highlights of Los Angeles' assorted fashion weeks #LAFashion #TheNewMart

Although most cities are home to a single fashion week each season, Los Angeles is home to several. The most recent run of independently organized, occasionally overlapping style-centric events began March 9 with Style Fashion Week Los Angeles at the Pacific Design Center in West Hollywood and wrapped March 19 with the final day of LA Fashion Week shows (because of trademark protection, it’s the only group that can use the LA Fashion Week name). Here are a few of the highlights that came courtesy of some of the designers and brands with ties to the City of Angels.

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FIDM grad's Popup Florist business blossoms with help from fashion brands like Topshop and Baja East @FIDM #TheNewMart #LAFashion

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FIDM grad's Popup Florist business blossoms with help from fashion brands like Topshop and Baja East @FIDM #TheNewMart #LAFashion

A lack of any sort of training isn’t exactly a selling point for most entrepreneurs — but for florist Kelsie Hayes, it has become her calling card.

“The fact that I’m not a trained florist really works in my advantage,” says Hayes, from a table at Gansevoort Market. The 27-year-old is the founder of the year-old business Popup Florist, which she runs out of a window-facing slot at the Market, having landed there in June after a series of, yes, pop-ups.

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14-year old designer Grace Rose is finding a cure in fashion #LAFashion @rosiegstyle #TheNewMart

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14-year old designer Grace Rose is finding a cure in fashion #LAFashion @rosiegstyle #TheNewMart

You’re never too young to make your dream come true. Grace Rose is 14-years old, and suffers from cystic fibrosis. As a patient at Children's Hospital Los Angeles, she created a line of fashionable clothing called Rosie G.

Grace Rose is here today as part of Children's Hospital's "Make March Matter" campaign. She's hosting a fashion show of her latest designs this Saturday, with proceeds going to Children's Hospital L.A., and she's giving us a sneak peek.

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Fashion Party in the Hollywood Skyline for LAFW Opening Reception! #LAFashion @apparelnews #TheNewMart

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Fashion Party in the Hollywood Skyline for LAFW Opening Reception! #LAFashion @apparelnews #TheNewMart

The rooftop of the W Hotel, Hollywood was the scene of the March 16 opening reception for L.A. Fashion Week, one of the producers of Los Angeles Fashion Week events.

LA Fashion Week Executive Producer Arthur Chipman was on hand to greet all the fashion and art lovers.

Designer label Laurel Dewitt presented its current collection of chain metal apparel and accessories. Models adorned in one-of-a-kind head garb and face jewelry looked statuesque while wearing revealing couture metal dresses, crop tops and skirts. The collection looked perfect for the music industry beauties.

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Sewbots, 3D Printing- FGILA On Future of Fashion #FashionTech @apparelnews

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Sewbots, 3D Printing- FGILA On Future of Fashion #FashionTech @apparelnews

Sewbots? 3D printing? Get ready for the new machines of fashion production, according to a Fashion Group International of Los Angeles panel.

Last week, FGILA produced a panel which focused on technological change on the horizon, specifically 3D printing during the March 14 panel discussion “Fashion Technology Innovation, Challenges and New Frontiers,” It took place at the CTRL Collective, a comfortable, art library-like, shared workspace office in downtown Los Angeles’ Fashion District.

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American urban to Middle Eastern styles, designers shine during LA Fashion Week #LAFashion

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American urban to Middle Eastern styles, designers shine during LA Fashion Week #LAFashion

Some of the industry’s youngest designers got to show their ideas during Los Angeles’ biannual Fashion Week.

From MollyKate Cline women’s march-inspired collection to Brennan Manuel’s new men’s wear line that involves new fabrics, Al Arabiya’s entertainment reporter Simo Benbachir got to interview many designers after their shows.

“My collection this year is something totally different. It’s progression. Back in 2014, 2015, I kept myself in a box but this year I’m coming out and really expressing myself and (my new) line is very unapologetic,” Roosevelt Broome, designer of RICHY, told Al Arabiya English.

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LA Fashion Week Interview: Eveline Morel, CEO of Emblem Showroom #TheNewMart #fashion #dtla

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LA Fashion Week Interview: Eveline Morel, CEO of Emblem Showroom #TheNewMart #fashion #dtla

We recently caught up with Emblem Showroom CEO Eveline Morel during our Fashion Week walk-through at The New Mart. One of Eveline's claims to fame is dressing Beyoncé! Eveline gave us some useful insights into the "business of fashion." Enjoy!

Eveline Morel, CEO of Emblem Showroom

707 Emblem Showroom 310.420.0125  F/424.281.6883  www.emblemshowroom.com  emblem@emblemshowroom.com

The New Mart: How has market been so far?

Eveline Morel: Somewhat slow. But there may be a good reason for that. I think this is due to the retailers who are buying immediates are still hurting from last month because February was so rainy. When it rains, nobody walks around. When you’re a boutique, you’re not in a mall so you’re not covered from the rain. I’ll probably see one or two people in a store. It rained so much last month, I don’t think a lot of retailers had a lot of sales. It was also not warm enough and a lot of them were pushing Spring also. If you see sales are slow, you may have been committed to certain levels, and think “how am I going to sell this?” This can be very stressful because you’re buying something for Fall and sales were slow and you’re wondering how you’re going to make the cash flow. And that’s always a bit of a trick, I think a lot of times retailers are buying whatever it is that they have to.

The New Mart:  Do many of your lines do immediates because of that?

Eveline Morel: Yes, many of my lines do immediates. I’ve pretty much told all the designers that they need to have at least some goods in stock because it’s easier for opening accounts.

The New Mart: What’s the good line to draw? From a retailer point of view, it’s the risk, you don’t want to buy a lot and then have a lot of excess inventory. From the designer point of view, they don’t buy enough. You don’t merchandize the collection to sell that brand. So what’s the golden number for retailers to try something out?

Eveline Morel: I would say at least three styles. Frankly, you’re better off having less styles and just having them try it. Because when you’re opening an account, it’s easier to turn around and sell them something if it’s done well than if it hasn’t done well. If they’ve loaded up and it hasn’t sold then there’s a lower likelihood they’ll be buying from you again. I’m seeing situations where they want you to take unsold goods back.

The New Mart: What about chargebacks?

Eveline Morel: You get chargebacks, for example, when you ship the wrong sizes, i.e. the order isn’t correct. They’ll charge you back anywhere from $1-2+ per unit. So basically when their invoices comes due, the chargeback is deducted from what’s due. Sometimes the designers are not careful, the wrong goods are sent. Plus, all damaged goods are sent back. On top of that, sometimes you get a charge back if the packing bags aren’t the right size. This is because they reuse the bags because they’re not going to be repacking everything when they’re shipping or the way they’re stored.

I remember when we were a boutique and there was a brand new designer who got an order from Nordstrom in 2006-2007 (the good old days), he had trouble after only two seasons because he got so many charge backs which meant he didn’t make any money. He didn’t have the right people. When you’re dealing with large orders, you need to quality check everything. It was too bad because he had the coolest line and he could have been successful.

The New Mart: How do you see the economy?

Eveline Morel: The economy is doing better, but I think the consumer patterns are changing. It would be helpful if you provided showrooms with a list of buyers, do you have that?

The New Mart: YES! We have a list of over 6,200 names on it and we track their patterns so you can see whether it’s a buyer that comes once a year, every market, twice a year, so you can see their trends. This way we can tell how many are new accounts and how many are returning to us. We found there is a definite increase in new accounts. Sometimes we’ll find we get an even balance of new vs. returning. We’re trying to determine whether this because of new e-commerce stores or app stores coming online, or other kinds of buyers coming into the business, or bloggers that got popular who are now opening a store. There could be a lot of opportunity for new business.

Any line that doesn’t have tracking means they may be out of business, but we retain it on the list for a period.

Eveline Morel: We do a lot of boutique target research, looking at competing lines. It’s hard to know when some people make it to LA. Some retailers don’t do LA. We started tracking what stores carry what lines at what price points, which helps up determine who to sell this line to.

 

 

 

 

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A Local’s Guide to Chicano Style in Los Angeles #DTLA #fashion #TheNewMart

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A Local’s Guide to Chicano Style in Los Angeles #DTLA #fashion #TheNewMart

“In high school I used be hella about that pinup life,” says 20-year-old Sailor Gonzales, a Los Angeles native studying fashion design and Chicano studies whom Vogue met and photographed as part of its American Women project. We spent a day walking through her neighborhood of Wilmington (where she explained the cyclical nature of local violence), going to L.A.’s skate parks and thrift stores, and exploring her closet, where Gonzales showed off the pieces she thrifts and alters herself. “If I want something that’s really expensive, I just pay a dollar and make it cooler and better and how I would like it,” she explains in a bedroom decorated with drawings of Frida Kahlo, Cesar Chavez, and Selena Quintanilla paraphernalia. “She’s super-relatable, someone you can really look up to, especially when you’re a little girl,” she says of the late singer. “Most of the people around you are white and they don’t understand you. But, like, Selena understands me.”

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Sprawling LA Market Draws Wide Range of Buyers #DTLA #TheNewMart @apparelnews

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Sprawling LA Market Draws Wide Range of Buyers #DTLA #TheNewMart @apparelnews

Strong start at The New Mart

Traffic got off to a strong—and early—start at The New Mart, where some showrooms opted to open on Sunday, the day before the official first day of market.

Business was strong at the Rande Cohen Showroom, according to showroom owner Rande Cohen.

“Sunday was great. The three of us never sat down,” she said. “I haven’t had a Sunday like that in—maybe ever.”

Cohen introduced a new line for her showroom at market, New York–based Lola & Sophie. Cohen described the collection as sophisticated and elegant, with a fit that works for a range of customers and a “sweet spot” wholesale price range of $50 to upper $80s.

“I’ve been wearing the line for years,” Cohen said. “You feel dressed and feminine.”

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LA Market Felt Inviting and Alive #LAMarket #LAFashion #TheNewMart

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LA Market Felt Inviting and Alive #LAMarket #LAFashion #TheNewMart

Market Week can become a bit timeworn: same brands, same spaces, same paths. But the Los Angeles Fall 2017 shows at the California Market Center and New Mart were refreshing and dynamic. Perhaps that new life came with the debut of Source British Tradeshow or the growth of Capsule and Axis. Or maybe it was just the invigorating fall season ahead. Nevertheless, all the shows were energetic and busy without a sign of ennui among them.

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Hermes Goes Hipster at Downtown Los Angeles Fashion Event #DTLA #LAFashion @Hermes_Paris

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Hermes Goes Hipster at Downtown Los Angeles Fashion Event #DTLA #LAFashion @Hermes_Paris

Luxury brand Hermes headed to downtown Los Angeles on Thursday for a hipster party complete with an outdoor runway show, interactive displays, food trucks and an indie concert.

The Paris-based fashion house joins a growing number of brands staging flashy California shows outside of the traditional fashion weeks held in New York, Paris or Milan.

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Jacobson’s FashionLink Showroom Moves to New Mart #TheNewMart #DTLA @apparelnews

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Jacobson’s FashionLink Showroom Moves to New Mart #TheNewMart #DTLA @apparelnews

eter Jacobson is putting the finishing touches on his new FashionLink showroom on the 10th floor of The New Mart.

The 3,000-square-foot corner space has white gallery walls and wraparound windows with a panoramic view of Los Angeles—including Southern California’s snow-capped mountains. Jacobson and his team moved to the new showroom in January and immediately began renovating the space. New air conditioning was added, glass walls were installed in Jacobson’s office and in the kitchen, and there are new display fixtures and new lighting. In the days leading up to the March 13–16 run of Los Angeles Fashion Market, Jacobson was waiting for new speakers to be installed and new racks to arrive from Italy.

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Children give Oscars fashion the pint-sized treatment #Oscars #LAFashion #TheNewMart

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Children give Oscars fashion the pint-sized treatment #Oscars #LAFashion #TheNewMart

It's high fashion on a small scale, as the Oscar gowns worn by some of Hollywood's biggest names got re-imagined into child-sized versions by a Los Angeles photographer.

In a series called Toddlewood, photographer Tricia Messeroux created outfits worn by stars such as Viola Davis, Halle Berry, and Jessica Biel on Sunday's Oscars red carpet.

 

Among the looks mastered were the red Armani Prive dress worn by best supporting actress winner Davis, Berry's Atelier Versace gown, Janelle Monae's black and gold Elie Saab gown and Biel's gold outfit by KaufmanFranco.

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What Happened to Rachel Zoe – News & Updates #LAFashion #TheNewMart @RachelZoe

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What Happened to Rachel Zoe – News & Updates #LAFashion #TheNewMart @RachelZoe

When you read about red carpet events like the Grammys or Emmys, you’ve probably seen Rachel Zoe’s name. She’s been a fashion designer for over two decades and in that time has worked with some of the biggest names in Hollywood and even had her own Bravo reality TV series. After that show ended in 2013, she went on to host a talk show. It’s been a few years since Rachel has made headlines in her own right leaving many to wonder: what is Rachel Zoe doing now?

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Designing L.A.-area fashion brands and labels that stay in the family #LAFashion #TheNewMart

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Designing L.A.-area fashion brands and labels that stay in the family #LAFashion #TheNewMart

S

tarting any sort of business can be an intimidating prospect. To be in the mercurial fashion trade? Even more so, which might explain why a number of successful Los Angeles-area fashion labels and businesses are run by family members, who conjoin their tastes, share the risk and divvy up the work duties.

“Our business is creative, which means emotional,” said Mitchel Primrose, co-founder with his sister, Carmen, of his eponymous handbag and accessory line. “Having family together lends itself better to expressing and absorbing that emotion because it’s not always easy. [We] are able to help draw out what the other is thinking.”

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Rochelle Gores Fredston's goal? To mix fashion and charity in L.A. to help families in need #LAFashion #TheNewMart

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Rochelle Gores Fredston's goal? To mix fashion and charity in L.A. to help families in need #LAFashion #TheNewMart

Los Angeles doesn’t have a shortage of opulent charity events filled with luminaries from the entertainment, arts and fashion communities, but few manage to celebrate fashion and mobilize the industry in a way that creates change at the local level. 

The Philanthropic Society Los Angeles, founded by Rochelle Gores Fredston in 2010,  aims to do just that through ongoing community work and an annual designer gala that raises funds to support Children’s Institute Inc., a center in Watts that provides needy families with educational and other services.

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Boohoo buying Nasty Gal, once a fashion world darling, now bankrupt. What went wrong? @boohoo #TheNewMart

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Boohoo buying Nasty Gal, once a fashion world darling, now bankrupt. What went wrong? @boohoo #TheNewMart

By 2012, Nasty Gal was a fashion world success story, growing from an Ebay store to nearly $100 million in sales in just six years.

Founder and Chief Executive Sophia Amoruso was Nasty Gal’s best model, embodying the Los Angeles company’s edgy-and-feminine aesthetic and attracting flurries of laudatory coverage with her rags-to-riches story.

But now Amoruso is gone and Nasty Gal is days away from a $20-million sale to British online retailer Boohoo.com. The transaction, which comes after a November filing for Chapter 11 bankruptcy protection, is expected to close Feb. 28.

Boohoo will acquire Nasty Gal’s intellectual property and says it plans to operate Nasty Gal as a standalone website. In a statement, it lauded Nasty Gal’s “extremely distinctive style” and “loyal customer base” — which will both complement Boohoo and expand “global opportunities for growth.”

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Celebrities Galore at One of the Most Significant Fashion Events in Los Angeles' History #LAFashion #TheNewMart @apparelnews

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Celebrities Galore at One of the Most Significant Fashion Events in Los Angeles' History #LAFashion #TheNewMart @apparelnews

Celebrity fashion activist Ivan Bitton, whose private showroom styles more celebrities than any organization in Hollywood and also represents a world record 270 high fashion emerging designers, is now setting a new tone in the Los Angeles culture, by celebrating the very core fashion culture of Los Angeles: the "Red Carpet culture." Paris has haute couture; New York has street style, Los Angeles has red carpets.

The Los Angeles "award season" is becoming one of the most significant fashion events ever and now showcases hundreds of new designers every year on Hollywood celebrities who are the biggest media platforms around. From the MTV awards to the Oscars , the range of fashion aesthetics is huge, but no matter what, it has to be larger than life, always pushing the fashion envelope on the rest of the world.

Ivan Bitton set the tone of a new era in the fashion culture by hosting an incredibly novel type of fashion show under a gigantic glass dome at the very top of a skyscraper in the heart of downtown. Champagne and hors d'oeuvres were abound, many celebrities and some of the most famous celebrity stylists were present.

300 lucky guests were treated to a very unconventional fashion show which included model and TV star Darius Mccrary from the hit show Star on Fox and showcasing pieces from over 70 designers which have been used on red carpet this award season. 

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