According to research by Accenture, there are 80 million millennials, and collectively they spend around $600 billion shopping each year. With the popularity of jeans continuing, many of those shoppers will be purchasing jeans that showcase their style, fit their budget, and give them the look they are after. Denim will continue to grow as a need, especially those brands that can offer a comfortable fit, high quality, and can keep up with the trends in the industry. California fashion styles are always in demand because when they are LA-inspired people flock to them, putting them in high demand.