“I grew up in the height of the Jordan era,” says Greg Chait, the 38-year-old designer behind the Los Angeles-based luxury lifestyle label the Elder Statesman. “Barkley, Jordan, Malone, the end of Magic Johnson’s career… I was heavily influenced by the NBA. There was no thing bigger.”
It was a genuine affinity for the sport — combined with a unique understanding of his customer — that drove Chait, best known for his work with cashmere, to pursue a long-term partnership to produce luxury apparel and accessories with the National Basketball Association, the US professional basketball league that generated $5.2 billion in revenue in 2015, according to estimates by Forbes. The early fruits of what is a multi-year contract will arrive at Barneys New York in limited quantities on November 4.