Tatum Kendrick is making a loop from fashion to interior design and back to fashion via her new boutique in Los Angeles.

On a gritty stretch between downtown and the hipster haven of Silver Lake, behind a black iron door shaped like a woman’s hourglass silhouette, the former DKNY publicist is putting the final touches on You’re So Baby before unveiling it to the public on Dec. 1. Reflecting what she dubs “the edgy, sexy, feminine point of view, rather than California cool,” which is the raison d’être of many retailers here, the 900-square-foot shop in Echo Park is decorated like an inviting apartment inhabited by a woman who assuredly mixes blush pink floors with a leopard spot couch.