In Los Angeles’s garment district, bolts of fabric spill out of the stores and bins of cloth line the sidewalks.

At Ben Textiles, owner Shawn Yasharpour says velvet sales have taken off this year.

“We can’t keep up with the orders. It’s more than tripled for us in the past four, five, six months,” he said, while  juggling a cellphone and a camouflaged walkie-talkie.

When it comes to the holidays, there’s probably no fabric more closely associated with the season than velvet.