27-year-old Sarah Staudinger and partner George Augusto are the cofounders behind Staud, a vintage-inspired women’s clothing brand. Staudinger is the former Fashion Director of Reformation, and along with Augusto, she launched her namesake brand in 2015. The collection is designed and manufactured in Staudinger’s hometown, Los Angeles, and the brand has quickly become a favorite of fashion It Girls, Alexa Chung, Dakota Fanning and Leandra Medine.

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