A California girl through and through, designer Raquel Allegra began her own by label selling re-worked T-shirts from Los Angeles county jails in 2007. Since then, she’s developed her own unique collection incorporating tie-dyes and shredding to create a label with a distinctly laid-back LA vibe, stocked by Net-a-Porter and Farfetch. She talks to Drapers about the stories behind her design process and her secret ambition to be a cowgirl.

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