uyers from all over the world flock to Gitman Bros. to get a piece of timeless American style: oxford shirts, plaids and rep ties often cut slightly slimmer to appeal to the trendy and urbane.

But when the company’s president, Chris Olberding, attended the venerable menswear trade show Pitti Uomo in Italy this month, the brand’s “Made in USA” label was an unexpected liability.

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