Fashion app Nifty continues to broaden its reach with a deal inked for Couture Fashion Week in New York that aims to bring engagement and, hopefully pre-orders, to the presentations.

The company, which relocated from San Francisco to Los Angeles last year, partnered in October with the producer of Fashion Week Los Angeles to make looks off the runway shoppable for pre-order. The app allowed consumers to watch the presentations in real-time and like their favorite looks. Nifty won over designers, who were able to gauge the immediate reactions of consumers to their designs.