While editors slog through snow at New York Fashion Week, several disparate designers have decamped to the Left Coast. Rachel Comey, Tommy Hilfiger, Rachel Zoe, and Rebecca Minkoff were among the names who recently showed their collections in individualistic happenings in L.A.’s gentler one-event-an-evening schedule. It’s not the first time we’ve seen designers present in L.A. — Tom Ford, Hedi Slimane for Saint Laurent, and Stella McCartney have all done it before — but this season the city witnessed an unprecedented amount of runway activity.
Take Vetements, one of the hottest tickets in fashion right now: The Thursday night street party and opening of Vetements Dry Cleaning Laundry and Alterations (as the collective’s one-night-only pop-up was called) was a feeding frenzy, with lines extending around the block and customers snatching exclusive Beverly Hills–themed pieces off a rapidly rotating dry-cleaning rack. That the collective is casting an eye on L.A. speaks volumes about the city’s importance as a market. Once a bandage-dress infested backwater, Los Angeles is coming into its own as a serious fashion destination, attracting serious talent in the process.