It takes about three years’ worth of drinking water to make your favorite cotton T-shirt using conventional manufacturing practices. That’s roughly 713 gallons (2,700 liters).

The fashion industry’s dependence on water is nothing new: From growing cotton to manufacturing textiles, water is an essential component throughout the fashion supply chain.

In recent years, however, the fashion industry has been making huge strides on water stewardship. From conducting life-cycle assessments on key products to innovating water-less dye processes to pledging to use organic cotton, many notable apparel juggernauts have begun implementing best practices throughout their waterlogged supply chains.

And with every season, more and more fashion houses are diving into the challenge.