Celebrity fashion activist Ivan Bitton, whose private showroom styles more celebrities than any organization in Hollywood and also represents a world record 270 high fashion emerging designers, is now setting a new tone in the Los Angeles culture, by celebrating the very core fashion culture of Los Angeles: the "Red Carpet culture." Paris has haute couture; New York has street style, Los Angeles has red carpets.

The Los Angeles "award season" is becoming one of the most significant fashion events ever and now showcases hundreds of new designers every year on Hollywood celebrities who are the biggest media platforms around. From the MTV awards to the Oscars , the range of fashion aesthetics is huge, but no matter what, it has to be larger than life, always pushing the fashion envelope on the rest of the world.

Ivan Bitton set the tone of a new era in the fashion culture by hosting an incredibly novel type of fashion show under a gigantic glass dome at the very top of a skyscraper in the heart of downtown. Champagne and hors d'oeuvres were abound, many celebrities and some of the most famous celebrity stylists were present.

300 lucky guests were treated to a very unconventional fashion show which included model and TV star Darius Mccrary from the hit show Star on Fox and showcasing pieces from over 70 designers which have been used on red carpet this award season.