By 2012, Nasty Gal was a fashion world success story, growing from an Ebay store to nearly $100 million in sales in just six years.
Founder and Chief Executive Sophia Amoruso was Nasty Gal’s best model, embodying the Los Angeles company’s edgy-and-feminine aesthetic and attracting flurries of laudatory coverage with her rags-to-riches story.
But now Amoruso is gone and Nasty Gal is days away from a $20-million sale to British online retailer Boohoo.com. The transaction, which comes after a November filing for Chapter 11 bankruptcy protection, is expected to close Feb. 28.
Boohoo will acquire Nasty Gal’s intellectual property and says it plans to operate Nasty Gal as a standalone website. In a statement, it lauded Nasty Gal’s “extremely distinctive style” and “loyal customer base” — which will both complement Boohoo and expand “global opportunities for growth.”