tarting any sort of business can be an intimidating prospect. To be in the mercurial fashion trade? Even more so, which might explain why a number of successful Los Angeles-area fashion labels and businesses are run by family members, who conjoin their tastes, share the risk and divvy up the work duties.
“Our business is creative, which means emotional,” said Mitchel Primrose, co-founder with his sister, Carmen, of his eponymous handbag and accessory line. “Having family together lends itself better to expressing and absorbing that emotion because it’s not always easy. [We] are able to help draw out what the other is thinking.”