Strong start at The New Mart
Traffic got off to a strong—and early—start at The New Mart, where some showrooms opted to open on Sunday, the day before the official first day of market.
Business was strong at the Rande Cohen Showroom, according to showroom owner Rande Cohen.
“Sunday was great. The three of us never sat down,” she said. “I haven’t had a Sunday like that in—maybe ever.”
Cohen introduced a new line for her showroom at market, New York–based Lola & Sophie. Cohen described the collection as sophisticated and elegant, with a fit that works for a range of customers and a “sweet spot” wholesale price range of $50 to upper $80s.
“I’ve been wearing the line for years,” Cohen said. “You feel dressed and feminine.”