We recently caught up with Necessitees Apparel Director of Sales and Design Hallie Shano Cecere during our Fashion Week walk-through at The New Mart. Hallie gave us some useful insights into the "business of fashion." Enjoy!
Hallie Shano Cecere, Director of Sales and Design for Necessitees Apparel
708 Necessitees Apparel 213.683.1284 F/213.683.1459 www.necessiteesapparel.com
The New Mart: How was Market on Monday?
Hallie Shano Cecere: It wasn’t as busy as we usually see, but the people who did come in were looking for immediate goods. I just sent all my reps the next few delivery dates and we’re two weeks out. They still want brights, grays and fresh colors. I’m not really selling my stripes. It’s basics, basics, basics, solid color basics, even over my novelties.
The New Mart: We’re surprised about the stripes.
Hallie Shano Cecere: People want to be safe right now. People are staying safe. What do you want to go with your jeans or your printed skirt? So you want something solid, it’s easy. They can accessorize it. They do a more expensive necklace, or scarf, or cardigan. They know they can sell jeans and denim, summer dresses and t-shirts. It’s an easy formula.
The New Mart: Is that across the board with department stores and boutiques?
Hallie Shano Cecere: 100%. A little fad that I’ve noticed is – a few years ago people were asking “Are you guys organic?” which we are not, but we’re domestic. Now they rather ask that we’re made in L.A. That the bigger trend right now.
The New Mart: Yes, for the right reason. Diversity in manufacturing is wonderful and it’s cool to know that something is made around the corner.
Hallie Shano Cecere: I think that’s a big thing. Somebody who has a multi-chain that I’m working with on some private label stuff like that – that’s one of the reasons he came to me is because we’re domestic. Somebody else I work with in Vegas said the same thing. I think that’s more of a trend right now than “what kind of fabric are you?” and now “where are you made, where are you produced?”
The New Mart: We love hearing that because it supports the local economy.
Hallie Shano Cecere: It does. If they want quality, they know where to go for quality. We’re going to see a lot more of that.
The New Mart: When you’re manufacturing domestically we have a certain standard and we know what we’re turning out. It’s not to say that internationally made clothing isn’t quality but it’s harder to monitor.
Hallie Shano Cecere: I think it just creates fashion that people have to depend on right now, and that’s fine. For them, they just want fashion at a price and they have to compete with the Forever 21’s.
The New Mart: Have they ever contacted you to do a private label?
Hallie Shano Cecere: No, I’m not interested. What happens to a lot of the manufacturers that do, if they stop doing business with them, they’re done. They can’t keep afloat. They do incredible quantities.
I think we’re seeing that more people are caring – they’re not saying this price point is too high for me. They get it now. If you want a t-shirt that is $6.50 you know where to go.
The New Mart: What do you think about the minimum wage going up, and all the doomsday commentary in the newspapers saying it will take manufacturing out of LA?
Hallie Shano Cecere: Well, you’ll always see some fallout from the bigger retailers, but the mom and pop stores aren’t complaining. We’d hear if they were not moving merchandise. And the online businesses have changed things significantly as well. It’s adapting with what’s happening in 2017.
The New Mart: I can imagine that your product would do with an e-commerce store where you can measure the dimensions and fit.
Hallie Shano Cecere: Oh yes, it’s something that needs to be done.
Producer/Interviewer: Ashleigh Kaspszak