Neetu Malik is a designer at heart and an entrepreneur in mind and spirit. Her work in the fashion industry spans over 35 years and stems from her childhood in India where, despite having grown up in a very traditional household, she built the foundation of her current trade: fashion and business. Her father, himself an entrepreneur, helped her develop accounting skills by tasking her with keeping the books for his business. Her mother, a born fashionista, helped Neetu cultivate a distinct sense of style and eye for colors, materials, and fashion.